Monday, August 13, 2012

Wendell Rodricks and India Fashion Week 2012

Wendell Rodricks (image courtesy
A few months ago we got in touch with the Indian fashion designer Wendell Rodricks after Revathy (our project partner) mentioned our work to him. He had an idea to do a custom weave for his runway show at the Lakme India Fashion Week 2012 in Mumbai that concluded this past week ("Omg, for real?!!"-- was my reaction when Indu told me). To say that we were over-the-moon was quite an understatement, as we've been fans of this talented designer's work for ages!

Based out of Goa, Wendell's works a lot of structure and form into his design, and the hallmark of his creations have always been the way he works with white and off-white to make the garment's cut and construction stand out. In so many ways, his work fit our portfolio of fabrics so effortlessly!

What he wanted was a woven shawl with loose yarn detailing in White, Black and Brown shades. He sent us a detailed drawing and images of how he wanted this piece to work. We set about working with our weavers and here is the finished piece in our studio and on the runway at the LFW2012 (Show images courtesy The Times of India,
Quick grainy shot of the piece in our studio, before we sent it over to Wendell.

The Times of India coverage of the show (images from TOI)
Another image of the runway event at LFW 2012 (via
As this collaboration draws to a close, we're so utterly thrilled to check this item off our dream-wishlist, and are overjoyed about getting the humble Kerala thorthu on the fashion runway! Wendell, we're so thrilled & proud to work with you and look forward to many such opportunities! xoxo, Indu & Chitra.

(ps: If you're a fashion designer and reading this, yes, email us about working together!)


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