In the early days of our brainstorming sessions in Delhi
(before we started the online store) we were very keen to work with
larger corporate clients for wholesale orders. On one such impulse, we
contacted FabIndia: their response was enthusiastic leading to several
meetings to discuss possible collaborations.
Through these meetings was
when we realized how unfeasible it was, to take on a mammoth corporation
from our perspective. Their needs to sustain and grow as a company were
different from our goals (to progress by developing the weaving
industry). Considering their large overheads of maintaining several
stores all over India, the price-per-item they needed would not have
made it worth the while for our specific social objectives. I'm not
saying FabIndia was at fault for not understanding us, just that we were
both coming from different places and had different goals as
organizations. We're still a bit sad that this collaboration could not
work out :(
The next direction we looked towards was that of the hospitality
industry, notably some big players in the game, who had the impact to
create awareness and support for our work in India. Again, the common
roadblock we encountered was the wholesale price of each item being not
in sync with the operational budgets of the organization. Simply put, our products were too expensive for them and they all sent back notes of regret and dismissal.
Enter Ramesh Menon, stage left.
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Ramesh Menon, co-owner of Dal Roti in Fort Kochi |